Our 8 steps to sales and marketing success seminar programme is designed to give wedding industry professionals everything necessary to grow your business in 2018. Providing relevant and practical advice, you’ll come away bursting with new ideas for business growth and development. This year, we’re running all of our seminars in one room, so you won’t miss a thing.
Our speakers will also be running bookable one-to-one ‘surgeries’, where you can sit down with them and get expert advice tailored to your business. For more info on how to book our surgeries contact us.
Registration and Coffee - 09:15 to 10:00
10:00 to 10:30
Becoming a Telephone Assassin: Closing sales by phone
Anthony Stears teaches how to talk through barriers, open doors, find opportunities and cultivate new relationships with his seminar on closing sales over the phone. Also known as The Telephone Assassin, he’ll share his practical advice, giving you all the tools to increase your sales revenue.
10:30 to 11:00
How to use email marketing to double your revenue
This seminar will demonstrate the huge benefits of email marketing for generating new business and give a clear insight into how to make it work. Nathan will explain how to quickly generate leads and sales with every email you send, and the fastest way to reach a large number of people with your sales message.
Break - 11:00 to 11:30
11:30 to 12:00
How to Win More Customers in 2018 Using Google Local Search
For businesses targeting local customers, the rules have changed. Searching Google for a local wedding industry supplier now presents results very different to those in 2016. In this session Mark explains why you have less local visitors finding your website and gives techniques to improve your Google local listing, get found and get leads.
12:00 to 12:30
Image is key: Taking promotional website photographs
We all know the importance of having attractive promotional images on your website, but how do you take them? Aimee Kirkham teaches us how to best show off your business with your images, whether you’re taking them with a professional camera or even your smartphone.
Networking Lunch - 12:30 to 14:00
14:00 to 14:30
Appealing to a diverse audience with real grooms
Mark and Richard Chalk-Iles give their experiences on planning their wedding, giving real insights into how to appeal to a diverse, LGBT audience. This will be a fantastic opportunity to ask questions and ensure that your business is as inclusive and progressive as possible.
14:30 to 15:00
The biggest challenge faced by most business owners and sales professionals is simply getting in front of the right number of qualified prospects. Nathan’s no-nonsense approach to marketing delivers tried, tested and proven methods to do exactly that, providing instant skills that bring instant results.
Break - 15:00 to 15:30
15:30 to 16:00
Writing winning web content
Expert in digital marketing, Mark Tillison shares his skills on writing blog and web content, and how to ensure that you’re getting it right. He’ll share insights on SEO optimisation, how often you should be blogging, and how best to share that content.
16:00 to 16:30
Face-to-face: How to close that sale
Anthony Stears shares tips and techniques on how to make the face-to-face sale. Whether you attend wedding fairs or meet potential clients to discuss opportunities, his practical advice on getting past the “gate-keeper” and building rapport will increase revenue and build your confidence when selling.
16:30 to 16:45
A wrap up and closing comments from Alison Hargreaves, the founder and CEO of Guides for Brides.
- Seminars aimed at all levels of business knowledge
- Experienced, professional and motivating speakers
- Relevant and practical advice
- Lunch and all refreshments included in the ticket price
- Bookable surgery slots available with the speakers for tailored business advice
- Perfect opportunity to network with like-minded wedding professionals
- Digital advice to develop your business
- Variety of speakers and experts aimed at every sector
- Increase sales and enquiries
- Ideal opportunity to grow your business in 2018